Website Design

I Pazzi italian mediterranean cuisine

Problem: Open in 2008, the I Pazzi Restaurant's website did not align with best practices of today's website design, nor did it communicate the soul of the brand. Owner Irtan Bleta wanted a website that felt elegant and simple, yet highlighted the way people feel in the restaurant.

People: Guests of I Pazzi typically are on the higher end of the socioeconomic scale, and tend to be between the ages of 35 and 55. These guests appreciate the experiential component of dining, and are willing to pay a bit more for high quality natural ingredients.

Plan: Craft a website that showcased the food and ingredients. The site leverages images for the feelings embedded, communicating visually the sense of home and family that is felt in the restaurant but hard to express through words

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