GRAPHIC DESIGN 

fantastic sams fs4men pop 2019

Problem: As value consumers, Fantastic Sams guests expect reliable promotions that enhance their relationship with the brand. In anticipation of father’s day, the May/June promotional period focused on the FS4Men product line.

People: Typically between the ages of 25 and 40, the Fantastic Sams client wants quality service and products that won’t break the bank. Male guests in Fantastic Sams salons seek the necessary tools to recreate a daily low-maintenance style.

Plan: As part of the Product Promotion Kits sent directly to each salon, FS Owners received (1) T Stand Poster, (1) Shelf Talker, and (1) Cashwrap Display Card to support the promotion. Although each salon is independently owned and operated, the recommended discount was 20% off all FS4Men and salons were supplied with stickers to customize the price point of the materials.